Two childhood friends, born and raised in Porto, Portugal wanted to open a fitness club, but in their minds, this wasn’t just a gym; it was a giant cube (which means cubo(u) in Portuguese) with big windows facing the ocean. They couldn’t find anything that fulfilled their expectations (for now!), but that didn’t stop them. "What if c u b u fitness club had a little fitness boutique inside, and we started it already as a fashion brand?"
And so they did. The dream of creating a fitness club didn’t fade away, it just grew into something bigger and better! They want to develop a way of living, a lifestyle that is more than just a Gym or a sportswear brand. They’ll convince you that staying healthy is the coolest thing there is! And this is just the start.
So, will you join the club?